"The greatest visual effects are those you never notice. Our philosophy is to treat technology as the invisible engine that enables limitless creative scale, not as an end in itself."
As the founder of Abadi Films, James established the company's core doctrine: to be the most technologically agile production entity in global media. His focus is on pioneering the integration of machine learning into all phases of production—from script breakdown and budgeting (V2) to automated VFX pipeline curation (V3). He champions the shift from monolithic studio structures to a decentralized, high-output, continuous production model.
Before founding Abadi Films, James spent over a decade leading digital transformation at major broadcast networks, overseeing $1B+ in production expenditure.
James is currently focused on Project CHRONOS, Abadi Films' initiative to create a fully synthetic, virtual production facility powered entirely by Unreal Engine and custom-trained AI models, reducing post-production cycle times by up to 70%.